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Our Story

Julian Danger offers two distinct seasonal collections. While the brand’s fashion-focused ‘Mainline’ offers a mixture of youthful, edgy, pieces, the more sophisticated ‘Classic  Label’ sticks to offering a chic, timeless range, using mainly silks, wools and natural fibers. Together, and with the most recent addition of a seasonal shoe collection, Julian Danger offers affordable, high-quality, high fashion across a wide age bracket.

New Zealand based designer Amy-Rose Goulding has been manufacturing in China since the label’s creation in 2009. In working in a small ethically sound family based cottage industry, Julian Danger has built strong relationships & supported the local community. Amy-Rose personally chooses the best quality fabrics, leathers & accessories, making sure that every Julian Danger garment is made with love.